Privacy Policy

Bluegrass Cellular Privacy Policy

Bluegrass Cellular is committed to maintaining privacy protections. This Privacy Policy applies to all uses of Bluegrass Cellular's wireless data services, and it describes how we collect, use, disclose, and store information. As technologies and business practices change, Bluegrass Cellular may update this privacy policy from time to time. Customers should review this privacy policy from time to time for recent updates.

How Bluegrass Cellular Receives Information

We receive information when you apply for, purchase, or use our products or services, or otherwise communicate with us. For example, when you purchase products or services we may collect personal contact, billing, and credit information. We also automatically collect a variety of information associated with your use of your device and our products and services. Some of the ways we may automatically collect information include using technologies to identify your device and record your preferences and other data and to gather information about the performance of your device and our network.

We may also obtain information about you from other sources. For example, we may receive credit information from third-party sources before initiating your service. We may also obtain updated address information from our shippers or other vendors or purchase or obtain personal information (such as e-mail lists and demographic and marketing data) from others.

The Type of Information Collected

We may collect different types of information depending on your use of our products and services.
We collect various types of personal and proprietary information that can identify the customer. For example, we collect account information that includes your contact information and billing information. We also collect Customer Proprietary Network Information (CPNI) that is generated in connection with the services we provide to you, such as the quantity, technical configuration, type, destination, location, and amount of use of services and certain billing information.

We also collect technical and usage information related to the products and services we provide to you. This includes information about your use of device(s) associated with your account (such as applications installed and used, device features used, device-specification identifiers), information related to Internet, wireless data, and network usage (such as websites visited, content accessed, and network traffic data), and performance information, as well as data relating to your use of other products and services. We may also collect information about your device's location and performance and diagnostic data about your use of our network, Internet services, or your device.

We do not knowingly collect personally identifiable information from anyone under the age of 13 unless we first obtain permission from the child's parent or legal guardian. If you allow a child to use your device or our services, you should be aware that their personal information could be collected as described here in this Privacy Policy.

In the event you access or use any Third Party Service (as defined in the Bluegrass Cellular Terms and Conditions), your information—including your personal information—may be collected and used by Third Party Suppliers as described in the privacy terms set forth in the applicable Third Party Agreement, including any incorporated privacy policy. We strongly advise you to review the privacy policies of every Third Party Service you intend to access or use. Bluegrass Cellular has no control over, and assumes no responsibility for, the content, privacy policies, or privacy practices of any Third Party Service or Third Party Supplier.

How the Information Is Used

We use your information to provide, manage, and improve our services offerings and to respond to your questions and address technical and customer service issues. We also use your information for billing purposes and to deliver customized content, or advertising and to communicate service updates, offers, and promotions. Your information may be used to protect network integrity and security, to ensure quality control, to optimize capacity and prevent misuse of Bluegrass Cellular's network, products, and services, and to implement Bluegrass Cellular's Network Management & Performance Policy. Your information may also be used for engineering and technical support.

Except as set forth in this Privacy Policy, in privacy policies for specific services, or in agreements with customers, Bluegrass Cellular does not sell, license, or share information that individually identifies our customers, people using our networks, or visitors to our website without the consent of the person whose information will be shared.

We use vendors and partners to help us offer, provide, and bill for services we provide. We share information with those vendors and partners when that information is necessary for them to perform work on our behalf. We require that these vendors and partners protect the customer information we provide to them and limit their use of customer data to the purposes for which it was provided. We do not permit these vendors and partners to use this information for their own marketing purposes.

We may also, as permitted by law, disclose information (including information that individually identifies our customers or identifies customer devices) in certain circumstances, including: (1) to comply with valid legal process; (2) to prevent illegal activities; (3) to protect our rights or property; (4) to protect the safety of any person; (5) to a third-party that you have authorized to verify your account information; (6) as part of a corporate business transaction, such as a merger or acquisition, (7) with your consent; or (8) to enforce the customer agreement.

We will sometimes collect information about how you use our products and services in an anonymous manner that does not include personal or proprietary information. We use this information to analyze and improve our services and marketing efforts. This anonymous information may be shared with other entities, such as governments or trade groups that may use this data for purposes of industry analysis, strategic or municipal planning, and emergency and disaster response coordination. This anonymous information may also be shared with other companies for their own marketing, advertising or other similar uses. We do not share personal information for advertising purposes without your consent.

How Bluegrass Cellular Stores and Protects the Information Collected About You

We retain information only for as long as we have a business or tax need or as applicable laws, regulations, or government orders require. When we dispose of personal information, we use reasonable procedures designed to erase or render it unreadable (for example, shredding documents and wiping electronic media.)

We use a variety of physical, electronic, and procedure safeguards to protect personal information for unauthorized access, use, or disclosure while it is under our control. All of our employees are subject to the Bluegrass Cellular Code of Conduct whereby all employees must comply with the legal requirements and company policies surrounding the privacy of communications and the security and privacy of your records. We have also implemented technology and security features and strict policy guidelines to safeguard the privacy of your personal information.

Likewise, under federal law, you have a right, and we have a duty, to protect the confidentiality of CPNI. We will not intentionally disclose your CPNI to third-parties without your permission, except as allowed under FCC rules, applicable law, or as explained in this Privacy Policy. If you wish to restrict our use of CPNI for marketing purposes, you may contact a customer service representative.

Your Role in Protecting Your Privacy

We encourage you to use available safeguards to protect your information and devices. For example, we encourage you to use passwords to prevent unauthorized access to your device, your online account, and your voicemail. We recommend that you use unique, non-obvious passwords, that you periodically change your passwords, and that you do not share your passwords with others.

Many devices store information in the device's memory and on the SIM card. Therefore, before selling, discarding, trading in, or giving away your device, be sure you remove and retain your SIM card and follow the manufacturer's instructions for deleting personal information or other data on the device.

If you provide a third-party access to your device, you should understand that your personal information may be accessed, deleted, altered, or transferred to another device or our network servers by the person using the device, and that we will treat that user as you for the purposes of this Privacy Policy.

Additional Questions

Anyone may visit any Bluegrass Cellular retail location during normal business hours or may contact our corporate Customer Service Department with concerns or questions about this Privacy Policy or the collection or use of customer information. Hours and locations for our retail store locations may be found on our website at http://bluegrasscellular.com/locator and a customer may contact our Customer Service Department by calling 1-800-928-CELL, dialing *611 from a Bluegrass Cellular phone or through our Live Chat service, via our website at http://bluegrasscellular.com/support/customer_service.

Effective Date: 6/12/15