How Bluegrass Cellular Receives Information
We receive information when you apply for, purchase, or use our products or services, or otherwise communicate with us. For example, when you purchase products or services we may collect personal contact, billing, and credit information. We also automatically collect a variety of information associated with your use of your device and our products and services. Some of the ways we may automatically collect information include using technologies to identify your device and record your preferences and other data and to gather information about the performance of your device and our network.
We may also obtain information about you from other sources. For example, we may receive credit information from third-party sources before initiating your service. We may also obtain updated address information from our shippers or other vendors or purchase or obtain personal information (such as e-mail lists and demographic and marketing data) from others.
The Type of Information Collected
We may collect different types of information depending on your use of our products and services.
We collect various types of personal and proprietary information that can identify the customer. For example, we collect account information that includes your contact information and billing information. We also collect Customer Proprietary Network Information (CPNI) that is generated in connection with the services we provide to you, such as the quantity, technical configuration, type, destination, location, and amount of use of services and certain billing information.
We also collect technical and usage information related to the products and services we provide to you. This includes information about your use of device(s) associated with your account (such as applications installed and used, device features used, device-specification identifiers), information related to Internet, wireless data, and network usage (such as websites visited, content accessed, and network traffic data), and performance information, as well as data relating to your use of other products and services. We may also collect information about your device's location and performance and diagnostic data about your use of our network, Internet services, or your device.
How the Information Is Used
We use your information to provide, manage, and improve our services offerings and to respond to your questions and address technical and customer service issues. We also use your information for billing purposes and to deliver customized content, or advertising and to communicate service updates, offers, and promotions. Your information may be used to protect network integrity and security, to ensure quality control, to optimize capacity and prevent misuse of Bluegrass Cellular's network, products, and services, and to implement Bluegrass Cellular's Network Management & Performance Policy. Your information may also be used for engineering and technical support.
We use vendors and partners to help us offer, provide, and bill for services we provide. We share information with those vendors and partners when that information is necessary for them to perform work on our behalf. We require that these vendors and partners protect the customer information we provide to them and limit their use of customer data to the purposes for which it was provided. We do not permit these vendors and partners to use this information for their own marketing purposes.
We may also, as permitted by law, disclose information (including information that individually identifies our customers or identifies customer devices) in certain circumstances, including: (1) to comply with valid legal process; (2) to prevent illegal activities; (3) to protect our rights or property; (4) to protect the safety of any person; (5) to a third-party that you have authorized to verify your account information; (6) as part of a corporate business transaction, such as a merger or acquisition, (7) with your consent; or (8) to enforce the customer agreement.
We will sometimes collect information about how you use our products and services in an anonymous manner that does not include personal or proprietary information. We use this information to analyze and improve our services and marketing efforts. This anonymous information may be shared with other entities, such as governments or trade groups that may use this data for purposes of industry analysis, strategic or municipal planning, and emergency and disaster response coordination. This anonymous information may also be shared with other companies for their own marketing, advertising or other similar uses. We do not share personal information for advertising purposes without your consent.
How Bluegrass Cellular Stores and Protects the Information Collected About You
We retain information only for as long as we have a business or tax need or as applicable laws, regulations, or government orders require. When we dispose of personal information, we use reasonable procedures designed to erase or render it unreadable (for example, shredding documents and wiping electronic media.)
We use a variety of physical, electronic, and procedure safeguards to protect personal information for unauthorized access, use, or disclosure while it is under our control. All of our employees are subject to the Bluegrass Cellular Code of Conduct whereby all employees must comply with the legal requirements and company policies surrounding the privacy of communications and the security and privacy of your records. We have also implemented technology and security features and strict policy guidelines to safeguard the privacy of your personal information.
Your Role in Protecting Your Privacy
We encourage you to use available safeguards to protect your information and devices. For example, we encourage you to use passwords to prevent unauthorized access to your device, your online account, and your voicemail. We recommend that you use unique, non-obvious passwords, that you periodically change your passwords, and that you do not share your passwords with others.
Many devices store information in the device's memory and on the SIM card. Therefore, before selling, discarding, trading in, or giving away your device, be sure you remove and retain your SIM card and follow the manufacturer's instructions for deleting personal information or other data on the device.
Effective Date: 6/12/15