Bluegrass Cellular Introducing Wireless Emergency Alerts
Bluegrass Cellular today announced the introduction of “Wireless Emergency Alerts,” a system that allows the Federal Emergency Management Agency (FEMA) to deliver warning messages to wireless carriers. Bluegrass Cellular Motorola Milestone X2 customers will be among the first to receive the service beginning Thursday, April 5, 2012.
Wireless Emergency Alerts provide users a tool to learn of impending danger threatening their current location. Alerts could include severe weather and other threats to personal safety, or Amber alerts informing potential witnesses of recently missing or abducted children in the immediate area.
“Providing urgent communications to our subscribers before, during and after an emergency situation is just another way we demonstrate our commitment to the community,” said Barry Nothstine, Vice President of Sales and Marketing, Bluegrass Cellular. “We look forward to rolling out this service to users of other Bluegrass Cellular devices in the near future.”
Bluegrass Cellular will broadcast four distinct types of messages to enabled handsets, including presidential, extreme, severe and Amber. Subscribers will be able to opt out of all alerts, with the exception of presidential alerts, per rules set by the Federal Communications Commission (FCC). The 90-character emergency alerts will be delivered to users via text message at no additional charge.
FEMA is responsible for aggregating all alerts and broadcasting them to wireless carriers, such a Bluegrass Cellular. Alerts will then be delivered to select subscribers within the geo-targeted area specified by the alert. The service is the result of the Commercial Mobile Alert System (CMAS), a national program established by the FCC in response to the Warning, Alert and Response Act passed in 2006.